50 years of RUBIK’S CUBE, 5 anniversary collector’s editions in 2024 !

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50 years of RUBIK’S CUBE, 5 anniversary collector’s editions in 2024 !

AMILCAR KIDS and AMILCAR BUSINESS presents the “Make your move” launch campaign for RUBIK’S CUBE by Spin Master for the 50th anniversary of this iconic object !

With the “Make Your Move” campaign, Spin Master celebrates the 50th anniversary of the Rubik’s Cube® on a global scale. THE festivities will include events, product innovations, collaborations and the launch of the first official mobile game of the Rubik’s Cube®.

In 50 years, it has evolved to become a competitive sport, a research tool, a source of inspiration for artificial intelligence, mathematics and the arts. New collaborations, a mobile game, festivities and collector’s editions of this iconic cube. In 2020, Spin Master entered into an agreement to acquire the company Rubik’s Brand Ltd, owner of the famous Rubik’s Cube®. This purchase marks the 22nd acquisition since its creation in 1994 and the 12th since its IPO in 2015.

With the “Make Your Move” campaign, Spin Master celebrates the 50th anniversary of the Rubik’s Cube® on a global scale.

Spin Master, world leader in children’s entertainment, enthusiastically celebrates the 50th anniversary of the Rubik’s Cube® with the “Make Your Move” campaign. Launched since Canada on January 25, the celebrations will take place throughout of the year globally. Focused on launching product innovation, partnerships and a first mobile game, this initiative aims to captivate and inspire future generations of cubers.

“Doug Wadleigh, president of toys at Spin Master, says: ‘The Rubik’s Cube is an iconic puzzle that permeates pop culture, captivating millions of curious minds for generations. As we celebrate this remarkable milestone, we pay tribute to the global impact sustainable use of the Rubik’s Cube, inspiring new generations to explore the cube and encouraging past generations to rediscover it.’”

One in seven people in the world have played with the Rubik’s Cube, but most fail to solve this enigmatic puzzle. Countryside ‘Make Your Move’ aims to change this by focusing on inspiring people resolvers.

“The Rubik’s Cube is a work of art. It comes to life when we try to discover our own solutions to the vast complexity of its challenge. He speaks to the universal values ​​of human nature: curiosity, perseverance and ingenuity. Celebrating the 50th anniversary of the Cube is a celebration of these eternal values.” said Ernő Rubik.

2024 will be punctuated with events and new products will enrich range.

50 years of RUBIK’S CUBE, 5 anniversary collector’s editions in 2024 !

> Rubik’s RETRO Design 80s, a real collector’s Rubiks Cube to return to the origins (€15.90)

Logo, packaging and stickers reproducing the model from the 80s, this collector’s reissue takes us to the origins of the Rubik’s Cube.

Launched to celebrate Rubik’s 50th anniversary, the special edition Rubik’s Cube looks and feels like it came right out of a time capsule! Fans of fidget toys and vintage toys will love this classic toy modeled after the first edition Rubik’s Cubes, complete with sharp edges, clunky turning, standard stickers. The Rubik’s Cube is a classic color-matching puzzle that can be enjoyed at home or on the move. The original, classic 3×3 cube is a highly addictive brain teaser that has fascinated fans all around the world for decades. The Rubik’s Cube features six different sides, each made up of nine colorful squares. A must for puzzle lovers and fans of puzzles for adults and kids puzzles, the aim is to try twist and turn the Rubik’s Cube to its original state, with every side having one solid color. There are 43,252,003,274,489,856,000 ways of arranging the squares, and only one of these is the solution.

Turn and twist away – can you solve it ?

https://shop.spinmaster.com/products/rubiks-cube-3×3-retro-50th-anniversary-edition-6068726

> RUBIK’s Collector CUBERS (€19.99) : Batman, Iron Man, Black Panther and Spiderman to display in Rubik’S Cube version.

“Batman, Ironman, Spiderman or Black Panther, we collect, we solve and we display our favorite characters in version Rubik’s Cube.” (January 2024, €15.99)

> RUBIK’S SPEED 3×3 (€12.99) : Designed for competition, this model features internal magnets on its facets for fluid movements and personalized experiences.

We’re moving to the next level with the new Rubik’s Speed ​​3×3. Created for use in competition, it presents facets without stickers, internal magnets for movements fluids and adjustable tensions for a personalized experience. (September 2024, €15.99).

> RUBIK’S CONNECTED X (€49.99) With its app that records, times and reproduces the movements to solve a RUBIK’s Cube, beginners can learn and competitors improve their time and performance.

This Rubik’s brings the physical world closer to digital, thanks to its application (associated via Bluetooth) which reproduces, times and records the movements of the cube. Beginners can learn to solve and develop their skills. THE speedcubers will improve their performance or can challenge each other between connected players. (September 2024, €49.99)

> RUBIK’S SENSORITY IN BRAILLE (€49.99) This Rubik’s Cube is inclusive, has distinctive shapes and Braille packaging for visually impaired people.

Featuring distinctive tactile shapes for each of its colors, this inclusive cube, of which even the packaging will include braille is designed for visually impaired people. (end of 2024, 12.99€).

Throughout the year, limited editions will be offered in the form of collaborations with giants of the pop culture such as Barbie, Stranger Things, Wednesday Addams and Hello Kitty, or famous names like those the Beatles, the Grateful Dead, Albert Einstein or Mr. Brainwash, and brands such as Levi’s, NBALAB, U.S. Soccer, Mercedes Benz, Heelys, Tetris and G Fuel. Finally, the creative center for digital games Spin Master will exploit the Rubik’s Cube intellectual property, for the enter the world of mobile games with Rubik’s MatchTM. Game developed by Nørdlight GamesTM, the studio of Stockholm-based digital games Spin Master will honor Rubik’s Cube legacy of mental stimulation and entertainment on a global scale. This mobile game, designed for problem-solving enthusiasts, perfect for those who enjoy mental exercises, will offer a new 3D approach. Combining joy of puzzle solving, creative potential of construction and customization, it will arrive in France on the horizon 2025.

ABOUT THE RUBIK’S CUBE

Created by Ernő Rubik in 1974 and launched worldwide in 1980, the Rubik’s Cube® quickly becomes a global success and hundreds of millions units are sold. The Rubik’s Cube has inspired and challenged young people and the less young since then. As a STEM-approved puzzler, Rubik’s Cube supports brain development and cognitive skills allowing children and adults to use their creativity while developing and encouraging intelligence. In 2021, Spin Master acquired the brand, launching several new products on the market while continuing the world-famous legacy of Rubik’s Cube.

ABOUT SPIN MASTER

Spin Master Corp. asserts itself as a world leader in the universe entertainment for children, offering play experiences exceptional through three creative centers: toys, entertainment and digital games. Its fame extends to more than 100 countries, thanks to iconic brands and its role as a global licensee for popular properties. Spin Master Entertainment captivates audiences with quality content, particularly with the PAW Patrol or The School franchise Unicorns, while shining in the field of digital games with Toca Boca® and Sago Mini®. Through Spin Master Ventures, the company selectively invests in emerging companies across the world, illustrating its commitment to innovation and growth. With a global presence manifested by 31 offices spread across nearly 20 country and nearly 3,000 dedicated employees, Spin Master Corp. is at the forefront Of the industry. A subsidiary of the global company, Spin Master France embodies a key player as a distributor of prestigious brands such as PAW Patrol®, Hatchimals®, Tech Deck®, Bitzee® and Rubik’s Cube®, and actively ensures the delivery of exceptional gaming experiences. There French branch as a distribution hub contributes significantly to the continued success of Spin Master on the French market.

shop.spinmaster.com

@SpinMasterFrance – #RUBIKSCUBE

Selection: Rachel Joulia-Helou, editor-in-chief AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.

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Publishers:

  • Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
  • Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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