AMILCAR USA : Kross Studio Enters the Bat Cave in The Wayne Enterprises Experience in Manhattan

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Swiss Watchmaker Kross Studio to Showcase Timepieces and Batman Collector Set during an exclusive experience held by Warner Bros. Discovery Global Consumer Products and Relevance International.

Swiss watchmaker Kross Studio today announced it will participate in the Wayne Enterprises Experience, a first-of-its-kind project from Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division. This groundbreaking concept immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace. As one of the event’s partner luxury brands, Kross Studio will showcase the Swiss design studio’s many creative collaborations with WBDGCP within the immersive, shoppable environment including the 1989 Batmobile desk clock, The Batman tourbillon watch, bat signal watch holder, and DC-themed watch rolls.

Luxury consumers are brought into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted story that plays out live in a secret New York City location, as well as online through a companion site BruceWayneX.com. The exclusively curated products are inspired by and immersed in the world of Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, watercraft, residences, and much more. The event and venue serve as an ideal stage to present Kross Studio watches, such as the KS 06 Central Floating Tourbillon, boasting a classic yet contemporary allure, equipped with the movement created, produced, and meticulously assembled in the workshops of Kross Studio in Switzerland.

While Wayne Enterprises Experience shoppers may access the exclusive website any time, the live experience takes guests on a narrative, actor-guided tour of a luxurious, secret, seven-story Manhattan safehouse owned by Bruce Wayne.

Kross Studio Founder and Creative Director Marco Tedeschi stated: “From the beginning, the goal of our ongoing collaboration with Warner Bros. Discovery Global Consumer Products has been to create highly immersive, collectible timepieces and design objects that invite collectors into the Superhero universe. We are thrilled that Kross Studio’s Batman-themed products have found a home within the Wayne Enterprises Experience, providing enthusiasts the rare opportunity to enter the Batcave and experience the Dark Knight’s gears within an authentic and immersive environment unlike any other.”

Visitors will have the chance to discover and shop the Kross Studio 1989 Batmobile desk clock – a highly detailed batmobile-shaped desk clock that replicates the shape and styling of Tim Burton’s iconic 1989 Batmobile. The clock is a powerful engine, boasting a manual-winding mechanical movement providing a 30-day power reserve.

The Batman Collector Set will also be displayed in the Batcave. An exclusive mix of High Horology, art, and pop culture limited to 10 pieces as enigmatic as the character, each set is comprised of the Batman Central Tourbillon watch and the luminous Bat-Signal sculpture. The wristwatch encapsulates the essence of Batman, featuring dark styling, an ultra-precise movement, and the iconic Bat-Signal representation commonly used to summon the superhero. In this design, the Bat Signal serves as a canvas for a central tourbillon cage shaped like the Bat emblem. The watch is equipped with the in-house KS 7’001 manual winding movement boasting a 5-day power reserve.

In Bruce Wayne’s dressing room, visitors will also be able to discover the latest novelty from Kross Studio, the KS 06 central floating tourbillon watch with a black frosted dial: an eclectic piece that perfectly harmonizes with Bruce Wayne’s style, which is known for its blend of sophistication and understated elegance. The Swiss Manufacture successfully preserves all its distinctive codes in a new 42mm case with integrated lugs, thus offering a more traditional aesthetic and innovation without compromise, from the movement to the bracelet. Housed under a crystal dome that contributes to Kross Studio’s renown, the central tourbillon appears to float in the air, ingeniously blending horological traditions with ingenuity.

The live Wayne Enterprises Experience will run from June 3 to June 10, while its companion site BruceWayneX.com is open now.

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.

Relevance International is a woman-owned, full-service strategic consulting, communications, marketing, brand-building, experiential, and digital agency offering a global, 360-degree approach from its offices in New York, London, and Los Angeles. Known for international campaigns and partnerships, the agency’s global network operates on every continent to take clients’ brand and business goals farther, faster. The firm specializes in transforming brands into market leaders across luxury lifestyle, real estate, tech, hospitality, and design, among others. The firm recently unveiled its Brand Experience & Partnerships division to focus on live and digital storytelling with an emphasis on building collaborative brand and entertainment ecosystems. Founded by Suzanne Rosnowski, Relevance International celebrates 12 years of award-winning excellence.
www.relevanceinternational.com | @relevanceinternational

ABOUT KROSS STUDIO

Founded in 2020 by Marco Tedeschi, Kross Studio creates contemporary complication watches, seamlessly blending form with function, all the while respecting the fundamental codes of watchmaking. The creations go beyond the simple measurement of time.

At the center of universes or collaborations that convey emotions, revive memories, and captivate the imagination, Kross Studio is the true embodiment of the concept of Functional Art. With complete control over design and production in its Manufacture in Switzerland, we unleash creativity without constraints, crafting exceptional watches that defy convention, done to the highest standards of Haute Horlogerie.

When collaborating with industry giants like Warner Bros. Discovery, HBO, DC Comics, Hasbro, and Lucasfilm, Kross Studio puts entertainment and pop culture iconic elements at the heart of their designs. These exclusive creations are complemented by a Functional Art piece and form highly sought after Collector Sets. Imagination even extends beyond watches to include remarkable accessories such as table clocks, rotating cases, and travel cases, all crafted with the same dedication.

Kross Studio invites you to explore a world where timekeeping transcends the ordinary, narrating stories of innovation and the seamless fusion of art and functionality.

Kross Studio’s products are available at Ahmed Seddiqi & Sons (UAE), Al Majed (Qatar), Berger and Emwa (Mexico), Chronopassion (France), Europe Watch (Hong Kong & Macau), Pisa (Italy), Sonraj (Pakistan), Swiss Prestige (Taiwan), Watches of Switzerland (UK & USA), and on kross-studio.com.

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