Caroline’s Couture – Chopard first short-term boutique in Geneva

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Caroline Scheufele opens her first
Caroline’s Couture short-term boutique in Geneva

In the heart of Rue Robert-Céard in Geneva, Caroline Scheufele unveils a rare interlude: the opening of Caroline’s Couture’s very first pop-up store. Designed as an intimate fashion salon, this exclusive venue invites guests to enjoy a special encounter with the artistic director’s creations. A veritable showcase of delicacy, it celebrates craftsmanship from around the world: the finesse of Indian embroidery, the purity of Swiss guipure lace, the nobility of Italian fabrics… In this intimate setting, Chopard’s fine jewelry pieces accompany a rare experience: that of slowing down, contemplating, and feeling.

The year is ending and already feels like one rich in creativity and beautiful stories. To bring 2025 to a close in style, Caroline Scheufele unveils a pop-up showcase featuring an exclusive selection of her Caroline’s Couture fashion creations and Chopard High Jewelry. In the heart of Geneva, this temporary boutique, designed as an intimate salon, celebrates the highlights of the past year and the many facets of Caroline Scheufele’s creative universe. It is a month-long interlude, a moment to pause and take a closer look at the expertise developed for Caroline’s Couture’s 2025 creations: Indian embroidery, Swiss guipure lace, Italian fabrics, lace marquetry…

The silhouettes that stood out this year

For Caroline’s Couture, the year begins with the Insofu capsule collection and its presentation at the Hôtel Chopard Place Vendôme in Paris, where five silhouettes brought to life the extraordinary brilliance of the eponymous emerald and the 18 pieces of Haute Joaillerie. The story continues at the Cannes International Film Festival during a moment suspended in time on the Chopard rooftop of the Hotel Martinez.

The Cannes sunset enveloped one after another the silhouettes inspired by the universe, the stars, and the cosmic imagination. Lastly, in September, during New York Fashion Week, designs inspired by the iconic Ice Cube collection were unveiled. Swiss artisans from St. Gallen developed a special guipure lace technique using lamé threads exclusively for Caroline’s Couture. Not to mention the outfits chosen by artists and celebrities who have walked red carpets around the world: Mariah Carey in Las Vegas, Isabelle Huppert in Monaco, Leighton Meester in Los Angeles, Sabrina Elba and Jesse Williams in Venice…

“I wanted to take on a new challenge: to get out of my comfort zone; to extend the Chopard universe to Couture; to develop fabrics with colors reflecting those of the precious stones in our jewelry; to collaborate with artisans as talented as our jewelers; and to imagine dresses and models perfectly in harmony with my Haute Joaillerie collections.” Caroline Scheufele.

The Caroline’s Couture collection is available at the Chopard pop-up boutique at Rue Robert Céard II, 1204 Geneva.

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