Ralph Lauren Returns as the Official Outfitter of The Championships, Wimbledon

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For nearly 60 years, Ralph Lauren has drawn inspiration from the world of sport, building a brand rooted in authenticity, aspiration and timeless style.

This year, Ralph Lauren will continue to bring The Championships to a global audience through a series of immersive activations in London, New York and Hong Kong, featuring distinctive storefront takeovers, experiential retail moments and dynamic visual storytelling that celebrate this iconic partnership.

On-Site at The Championships, Wimbledon

On the Wimbledon Grounds, The Boutique & Café by Ralph Lauren will transform the Southern Village into a luxury destination. This elegant retail and café experience will feature sophisticated al fresco hospitality with bistro chairs, round tables, and refined white and green floral arrangements that echo the tournament’s iconic colors. Menu offerings include light refreshments and charming Ralph Lauren soft serve ice cream.

The Wimbledon ball boys and girls

Returning to the iconic Wimbledon Queue, Ralph Lauren will introduce an immersive fan experience inspired by the legendary trials to select the Wimbledon ball boys and girls. Guests will be invited to test their speed, agility and reactions to discover if they have what it takes to make it to Centre Court.

The Collections

For Spring 2027, the Purple Label and Polo Ralph Lauren Men’s fashion shows draw inspiration from discoveries made on adventurous journeys, the world of technical apparel with rugged performance, and the charm of faraway destinations to reinterpret the great classics of the men’s wardrobe.

“When I first began designing men’s collections, I drew inspiration from the casual elegance and traditions of collegiate style, as well as from the image of the sporty gentleman. It was about character and camaraderie—a timeless style that everyone made their own in their own way. I loved that sense of heritage, craftsmanship, and functionality blending together to give rise to a personality marked by ease, eclecticism, and romantic refinement. My Spring 2027 collections for Purple Label and Polo are inspired by this spirit. My approach has always been cinematic, creating visual narratives and aspirational worlds. Each collection pays homage to the man who constantly pushes the boundaries of creativity, competition, and the expression of his personal style.” — Ralph Lauren.

Wimbledon Purple Label Collection

For the first time, Ralph Lauren will debut a “Purple Label” capsule collection designed for Wimbledon. Expertly crafted in Italy, this collection will feature beautifully designed pieces including the Wimbledon Forsythe Reversible Jacket with cotton-cashmere twill, the Cable-Knit Cardigan crafted with a cotton blend featuring mulberry silk, and the Polo Bear Sweater detailed with linen and leather on soft cashmere.

Each piece is made with intricate embroidery, creating a refined collection that celebrates both Ralph Lauren and Wimbledon while setting a new standard for tournament elegance. The Wimbledon Purple Label collection will be available at select Ralph Lauren stores worldwide, online at Ralphlauren.com and through select wholesale partners.

Polo Ralph Lauren x Wimbledon Capsule Collection

The Polo Ralph Lauren x Wimbledon 2026 capsule continues the brand’s legacy of elevating the intersection of sport, heritage, and luxury through contemporary design. From classic tennis whites with modern tailoring to sporty silhouettes with embroidered graphics, the collection embodies the timeless sophistication of the Ralph Lauren lifestyle. Distinctive pieces range from the Linen-Silk Camp Shirt featuring an elegant mix of floral motifs, the athletic Wimbledon Performance Dress and accessories, which include the Wimbledon Tennis Bag.

The Polo Ralph Lauren Wimbledon collection will be available at select Ralph Lauren stores worldwide, The RL Club Shop at Sloane Square, onsite at the Wimbledon Shops, online at Ralphlauren.com, through select wholesale partners and at wimbledon.com.

In addition, exclusive vintage Polo Ralph Lauren pieces from 2006 – 2020 will be available at the Ralph Lauren New Bond Street store, The RL Club Shop at Sloane Square and onsite at the Wimbledon Shops.

« Summer of Sport » de Ralph Lauren à Sloane Square

Ralph Lauren once again reimagines Sloane Square with a four-week immersive experience that invites generations to come together. At the heart of the square, “The RL Clubhouse” will feature ongoing programming including: live panel conversations, floral arranging and cookie decorating workshops, family-friendly lawn games and children’s entertainment. Oversized grass sculptures featuring the iconic Polo Bear, bring a playful and distinctive visual element to the experience. From June 29th, the space will change into a viewing platform where live screenings of The Championships, Wimbledon will be taking place, bringing people together to share the excitement of tennis.

A Ralph’s Coffee pop-up will offer a special and refreshing summer menu with Pimm’s, soft serve ice cream, iced lemonade. Lavazza coffee will be served exclusively throughout Wimbledon as the Official Coffee of The Championships. Ralph’s Coffee will operate from Monday -Saturday 10am – 8pm, Sunday 12pm – 6pm, with extended Finals weekend hours.

The RL Club Shop will offer curated gifting options from vintage pieces to Polo classics and The RL Sun shop will feature new eyewear offerings.

Celebrating the spirit of giving back, a percentage of proceeds from selected activities within Ralph Lauren’s ‘summer of sport’ on Sloane Square will benefit The Royal Marsden Cancer Charity, an organization supported by Ralph Lauren’s Pink Pony initiative in its longstanding commitment to the fight against cancer.

About Ralph Lauren:

Ralph Lauren (NYSE:RL) is a global leader in the design, marketing, and distribution of luxury products across five categories: apparel, footwear, and accessories; home; fragrances; and hospitality. For nearly 60 years, Ralph Lauren has inspired consumers through the brand’s authenticity and timeless style, whose reputation and image have been built across a wide range of products, brands, distribution channels, and international markets. The company’s brands—which include, among others, Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps—constitute one of the most recognizable brand portfolios in the world.

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