Alfa Romeo to record strongest growth among premium brands worldwide in 2023.

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Alfa Romeo’s excellent sales performance in 2023 positions the brand at the top of the premium segment. Indeed, in the global ranking of the top 15 premium brands (excluding the 100% BEV segment), Alfa Romeo stands out as the brand with the highest year-on-year growth. For Alfa Romeo, this result is a source of pride, as it demonstrates stability and discipline in the implementation of the product plan unveiled in 2021. Profitability, the highest quality standards and adherence to the product plan. These are the fundamental pillars of the brand’s global strategy, which is focused on strengthening its global presence in every region of the world.

  • In the top 15 premium brands, Alfa Romeo is the fastest-growing brand worldwide in 2023.
  • Alfa Romeo ends 2023 with solid global sales results, up +30%.
  • In Europe, brand sales increase by +46%.
  • The Africa-Middle East region confirms its position as the fastest growing, with sales up +74%.
  • The India-Asia-Pacific region made a positive contribution, with sales up +7%.
  • In the United States and China, the brand has laid a solid foundation for growth. In the United States, the results in terms of quality are particularly remarkable: in 2023, Alfa Romeo took first place among Premium brands and third place in the industry, according to the JD Power 2023 U.S. IQS (Initial Quality Study).
  • On the strength of these gratifying results in 2023, the brand is continuing with the stability of the product plan presented in 2021, with 1 new model every year.
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Website : https://www.alfaromeo.fr/

Photo credits : © Alpha Romeo – Stellantis Group

Selection by : Alexandre Joulia-Helou, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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Publishers:

  • Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
  • Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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